Hooked On Asia » Singapore Airlines http://www.hookedonasia.org Making A Difference Through Authentic Travel Experiences Sun, 17 Jan 2010 18:30:22 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Singapore Knows BOGOF Is Not Enough http://www.hookedonasia.org/2009/02/singapore-knows-bogof-is-not-enough/ http://www.hookedonasia.org/2009/02/singapore-knows-bogof-is-not-enough/#comments Sat, 28 Feb 2009 16:26:11 +0000 Tony Champion http://www.hookedonasia.org/?p=27

Merlion Park Singpore

Merlion Park Singpore

I think it was back in the 80s when BOGOFs first appeared. The idea of Buy One and Get One Free seemed to catch the imagination of consumers and marketers alike. I was working at Kuoni Travel at the time and I can still remember those first “2 weeks for the price of one” deals going down a storm with customers.

Here we are some 3 decades on and BOGOFs are as part of the scene as discount Sales. So much so in fact that, during these challenging times, in my opinion any travel industry marketer trying to rally support for their product or service with a BOGOF alone is on the road to nowhere.

In my post First Night Free Hotel Stay In Singapore With SIA Holidays! I highlighted collaboration between an airline, a tourist board and an airport authority that has gone beyond BOGOF. (Incidentally I apologise for simply posting a Press Release: it was through expediency rather than laziness – it was a very busy week!).

More destinations in Asia should be tackling the declining tourist numbers in a similar collaborative fashion. Traditional marketing channels and tactics are not going to be enough at a time when individual disposable income is under so much pressure.

The travelling public want to know not only that can they secure a deal, on say an air ticket or a hotel room, but also that their pound, dollar, euro or whatever will stretch far enough to allow them to take a vacation rather than staying bunkered-up at home.

Surely one reason for the popularity of All Inclusive vacations is the fact that the customer knows in advance just how much he or she is going to spend: it helps with budgeting.

How useful then to know that on a Singapore Airlines holiday your following costs are covered:

Free airport transfers

Free transport around the city

Plus:

There are discounts available on entrance fees and guests qualify for a 50% discount on Food & Beverage at participating hotels.

I am not on any kind of commission from Singapore Airlines and I am not suggesting that one of their holidays is necessarily right for you: I am merely postulating that the concept is a sound one. We consumers are no longer going to have our head’s turned by a discount here or a BOGOF there: the travel industry will have to do better than that during these challenging times and in my opinion collaboration is the key.


]]> http://www.hookedonasia.org/2009/02/singapore-knows-bogof-is-not-enough/feed/ 0 First Night Free Hotel Stay In Singapore With SIA Holidays! http://www.hookedonasia.org/2009/02/first-night-free-hotel-stay-in-singapore-with-sia-holidays/ http://www.hookedonasia.org/2009/02/first-night-free-hotel-stay-in-singapore-with-sia-holidays/#comments Wed, 25 Feb 2009 13:42:43 +0000 Tony Champion http://www.hookedonasia.org/?p=25 Purchase SIA Holidays or SilkAir Holidays packages and enjoy one night of hotel stay absolutely free, together with a range of goodies such as discounts on entry to a variety of Singapore’s leading tourist attractions!

Singapore Airlines has teamed up with Singapore Tourism Board (STB) and the Civil Aviation Authority of Singapore (CAAS) in a global campaign to attract visitors to Singapore.

The special SIA Holidays package to be launched from the end of this month will be supported by a range of promotional activities throughout the year in the Singapore Airlines and SilkAir route network of 93 cities in 38 countries.

“The thrust of the campaign is to bring visitor numbers back to Singapore. Both short and long haul markets would be targeted from the outset,” said Mr Huang Cheng Eng, Singapore Airlines Executive Vice President, Marketing & The Regions.

“The promotions will be launched in phases across Singapore Airlines’ network and over $9 million will be pumped in jointly by Singapore Airlines, STB, CAAS and the travel industry for joint in-market promotions and advertising, as well as value-adds to the package,” he added.

“STB’s collaboration with Singapore Airlines, SilkAir and CAAS is a prime example of the travel industry here working together.  We are very excited with the partnerships that are being forged – and pleased that travellers will benefit and get to enjoy so much more value in the great deals and irresistible offers under the ‘2009 Reasons to enjoy Singapore’ banner”, said Mr Ken Low, Singapore Tourism Board’s Assistant Chief Executive (Marketing).

CAAS’ Deputy Director-General (Development), Mr Tan Lye Teck, said, “This partnership is an example of CAAS’ commitment to support airlines, the tourism industry and also to pass on greater value to our passengers, especially during this time. We hope such collaborative campaigns will help entice more travellers to come to Singapore and also from here to the region.”

To kick-start the campaign, Singapore Airlines and its industry partners have lined up many irresistible packages for travellers, including a FREE first night’s stay in Singapore, with a minimum stay of two nights, subject to terms and conditions.  Also included in the package are free airport transfers, discounted entry to selected Singapore’s leading attractions and unlimited free rides on the Singapore Airlines “Hop-On Bus” – an air-conditioned bus service that allows customers to visit over 20 major attractions in Singapore, including the popular shopping malls and restaurants.  Customers staying at participating hotels will also enjoy 50 per cent off food and beverage discounts at their respective hotels’ designated F&B outlets.

Apart from boosting tourist arrivals, there are also attractive deals for Singaporeans looking for short-getaways!

Singapore Airlines and SilkAir are offering SIA Holidays and SilkAir Holidays to their destination cities in countries such as Cambodia, Indonesia, Malaysia, Thailand, Vietnam and Hong Kong.  Some of these exciting holidays will first be offered from 27 February to 1 March 2009 at the NATAS Travel Fair.

SIA Holidays and SilkAir Holidays will continue to introduce more free-and-easy packages progressively to more destinations worldwide.  These packages comprise attractive airfares, hotels and transfers bundled together to provide customers a variety of value-offers to suit their budget. Customers can look out for promotions in their markets and at singaporeair.com for these packages. Tradewinds Tours & Travel is the appointed manager for SIA Holidays and SilkAir Holidays.

Depending on the markets, customers can begin their journey by visiting their nearest travel agent or Singapore Airlines/SilkAir offices to savour hot deals and enjoy big savings. In Singapore, the packages can be booked with participating travel agents and Tradewinds Tours & Travel directly.  Customers will soon be able to directly access the available holiday packages and book online at singaporeair.com.

The sale of SIA Holidays and SilkAir Holidays packages is subject to local regulations and terms and conditions in the different countries.

SIA Holidays Participating Hotels in Singapore
1. Allson Hotel Singapore
2. Carlton Hotel Singapore
3. Concorde Hotel Singapore
4. Copthorne Orchid Hotel Singapore
5. Furama Riverfront Singapore
6. Hotel Miramar Singapore
7. Hotel Royal
8. Hotel Royal @ Queens
9. Ibis Singapore on Bencoolen
10. Link Hotel Singapore
11. Pan Pacific Orchard
12. Parkroyal on Beach Road
13. Peninsula Excelsior Hotel
14. Rendezvous Hotel Singapore
15. River View Hotel Singapore
16. The Regent Singapore
17. York Hotel

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